Ambercrombie & Fitch Sues Beyonce
Written by DJ Special Blend from Chicago on September 17, 2009
Beyonce’s new fragrance ain’t sitting too well with the peeps at the clothing company Ambercrombie & Fitch.
Beyonce released a new fragrance under her Sasha Fierce line called “Fierce” but the peeps at Ambercrombie & Fitch have had a fragrance out with the same name since 2002.
In the federal lawsuit filed Tuesday in Columbus, Ohio, Abercrombie said Knowles’ plan “poses a likelihood of confusion” for consumers that could deprive it of control over a mark it has used since 2002, and perhaps cost it sales, reports the Associated Press.
They may have a point. A&F attaches the scent to all of the garments that leave the store.
Abercrombie said it has sold more than $190 million worth of fragrance under the Fierce name, and expects $64 million of sales in 2009. The New Albany, Ohio-based company boasts of its “signature” scent that is regularly sprayed in its 350 retail stores through scent machines or by employees.
