Common and Diesel Launch New Cologne
Written by DJ Special Blend from Chicago on April 9, 2009
Chicago’s own Common has teamed with Diesel to be the face of a new cologne called “Only the Brave.”
“Common perfectly represents the spirit and energy of ‘Only The Brave’ fragrance: passion, will and conviction,” Diesel president Renzo Rosso said in a statement. “He’s in control of his own destiny and has made his mark in all of his pursuits, creating changes through every effort and every medium.”
Looks like a match made in Heaven between Diesel and Common. Common is feeling the company, and the Company is feeling Common.
“I wanted to partner with Diesel because that’s really what I’m about too – to be an individual and an artist, it takes both bravery and courage,” Common said.
Billboard.com mentions that Common has also teamed with Microsoft for a new line of PC-inspired tee shirts called Software.
So this summer, every time we see someone with a Software tee shirt on, one can should know exactly what he smells like with having to get close.
